What originally began as a doodle, blossomed into an untamed beast. This beast's name is Fei Murakami, creator of the short video, Merveille Rouge.. Mr. Murakami concept behind his idea was to take something universally magical, adding elements of motion graphics, and stretching them to the limit.
Inspired by the incredibly creative mind of Michel Gondry, the idea behind the choice of cardboard was done so with the intention to take something so simple and mundane but to transform it into a surreal world of wonder. Anyone who can make a town out of toilet paper rolls owns in my opinion. If cardboard, an imaginary double-decker bus and motion graphics had a sweet love child then this would be it. It illustrates not being afraid to take an idea, expanding on it and making it epic. Download it, share it, its that awesome.